On October 13 2014, a one-day workshop entitled "Beyond Loss Aversion: The Effect of Losses on Attention, Exploration, and Strategy" will be held at Haifa, Israel. The meeting is sponsored by the European Association for Decision Making, the I-CORE program of the Planning and Budgeting Committee and the Israel Science Foundation, Technion - Israel Institute of Technology, and the Max Wertheimer Minerva Center for Cognitive Studies at the Technion.